Zárate Used Cars
He knew what he wanted, but had no files to produce it.
Héctor Zárate came in with his lion emblem as a 365-pixel image, plus references for the brochure and magazine he had in mind. None of that can go to print: the logo pixelates, and a reference has no bleed, no CMYK and no real dimensions.
I rebuilt the emblem in high resolution and laid out every piece at its production size, with his 17 real cars, contact details and tested QR codes. Each file is ready for the shop that produces it.
The logo
From the original to an HD emblemA · Starting point


His logo was 365 × 250 px. Enlarged four times, the lion turns blurry. Full logo in the corner.
B · Exploration

Three symbol routes in black and white, to compare ideas without color getting in the way.
C · Final

The lion emblem rebuilt in high resolution on a transparent background, printable at any size.
Fold-out brochure
From reference to print-ready file
“Autos de calidad” magazine
4 pages · letter 8.5 × 11 in



Merch
T-shirts · mug · 10 stickers














